Oliver peoples - JLC OPTICIEN LUNETIER
THIERRY LASRY
June 9, 2022
JLC PARIS
September 30, 2018
Click on the logo to watch the video

ABOUT OLIVER PEOPLES Oliver Peoples was founded in 1987 with the opening of its first boutique in the heart of West Hollywood, California and subsequent launch of the original designs. The frames were inspired by an estate collection of vintage American made eyewear purchased by the Founders of the brand in the late 1980s. This vintage aesthetic, along with the unique culture of Los Angeles - elements of fashion, film, art, music, and the Southern California lifestyle - remain at the core of the brand’s DNA and serves as inspiration for designs with global appeal. Each Oliver Peoples frame is known by name and is recognized for its discreet branding. The lack of discernible logo emphasizes the beauty of the frame and appeals to the ultimate Oliver Peoples consumer, who is a confident intellectual with a progressive sense of fashion, who appreciates discoverability and quality without sacrificing expressive style.

CRAFTSMANSHIP

Since the debut of the first collection, Oliver Peoples has maintained a passion for superior eyewear crafted of the finest materials with careful attention to detail. Each frame is handcrafted in two dedicated factories in Italy and Japan following a process that combines both technological advancements and the human touch, such as the individual hand-insertion of the genuine pins and plaques. Disregarding conventional processes, each step is carried out despite the length of time required, carefully referring back to the original drawings created in the design studio in West Hollywood or is Los Angeles more recognizable to say?. The end result is an authentic design with bespoke, handmade details that are distinctive and unique.

ICONIC STYLES

Through the meticulous design and craftsmanship process, the result is timeless styles that ultimately become iconic, lasting for generations. Styles such as the O’Malley, Gregory Peck, OP-505, M-4, and MP-2 are asked for by name and continue to be requested by consumers throughout the world. They are icons of the brand and Oliver Peoples continues to build upon them with each collection.

BRAND IDENTITY

The unique lifestyle of Oliver Peoples is communicated through innovative marketing strategies that enhance the brand image - rooted in California and associated with a chic, understated approach to luxury. The brand campaigns illustrate this authentic lifestyle, taking inspiration from that season’s collection, as well as from a rich ethos of design, music, film, art and California culture. The spirited short films and beautiful still photographs of the campaign bring the collections to life. The brand has developed relevant associations, whether these are in the world of design, or the fashion collaborations that combine its aesthetic and expertise with like-minded partners. Oliver Peoples has built a reputation of being progressive and innovative, finding opportunities to celebrate and share its culture.

Gallery